Introduction of TAKE-UP

  Second Earrings
Second Earrings
  Pannier
Pannier
  Palette
Palette
  Ice Blue Diamond
Ice Blue Diamond

What Makes TAKE-UP Different?

TAKE-UP is a Japanese jewelry company. All of our products are “Made In Japan”; they are designed by a team of Japanese female jewelry designers who are in their 20’s to 40’s and love fashion, and handmade by Japanese experienced artisans.

We are eager to offer jewelry embodying the Japanese unique concept “Kawaii For Adults” to customers overseas and make them happy.

We specialize in integrating gold and various precious stones which have been cut originally in order to create delicate and unique jewelry.

We are very particular about the texture and functions of our products so that you can enjoy them safely; for example, we apply 18K or 14K gold to the posts or wires (parts touching ear piercing holes) of all gold earring products in order to prevent customers from suffering metal allergy.

We mainly design jewelry that can work well as a part of daily fashion rather than conservative jewelry and are mindful of creating jewelry we ourselves want to wear.

Lastly, let me tell you a little bit about Yoshino, our chief designer. She is curious and enjoy traveling and classical music as hobby. She had worked on designing clothes for years before she started her jewelry designer career, so she is familiar with how fashion works.

Thank you very much for visiting our online shop and enjoy shopping!!

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Brand History

In 1979, when earrings were still almost non-existent in Japanese accessories, I visited New York for the first time and was inspired by the many earrings I came across and their innovative fashion sense, so I started designing earrings one after another.
At the time of our founding, we were a small atelier that made casual earrings with unique designs that combined brass metal with glass and acrylic.

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TAKE-UP Jewelry has created “Second Earrings” as a type of pierced earrings that can be worn right after the first piercing, giving a sense of security to beginners. Now, they are loved by a wide range of people as basic earrings for everyday use.

[ Our commitment to Second Earrings ]
  • High quality metal (18K Yellow Gold or Platinum) that is less likely to cause allergies
  • Large friction back that doesn't fall off easily
  • Thick post to keep the piercing hole stable
  • Easy-to-grip top
  • Wide variety of designs

Introducing “Pannier” — A TAKE-UP Exclusive Collection.

Crafted with the precision and artistry unique to Made in Japan, each piece is a true work of art.

Encasing a shimmering cubic zirconia in a delicate, lace-like basket, these jewels are designed to catch the light with every step. Elegant forms and radiant brilliance evoke a refined grace for the sophisticated.

As long as you have an earring base, you can match it with various Palette Charm Collection to create your own unique accessories. People without pierced ears can choose a clip-on base and still enjoy the romance of Palette. Choose your favorite style according to your mood that day.

A carefully selected diamond, treated to create the ultimate in luxury: the Ice Blue Diamond.

Its crystal-clear, refreshing blue radiance enhances a refined beauty, making it a truly exceptional piece.